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BRAND CENTRO

by E M S REAL ESTATE DEVELOPMENT L.L.C·AL SATWAResidentialFreeholdOff-plan Heavy

Development & Handover Profile

🏗️ Under Construction
Construction Progress22.0%
Project Start
Oct 1, 2024
Expected Handover
N/A
Total Units
56
Avg Unit Size
766 sqft
Freehold Ratio
100%
Escrow Agent
Emirates NBD (ENBD)
Median Price
AED 1.75M
PSF
AED 2,125/sqft
Sales 12M
2
vs Area
+24.8%
Asset Turnover
3.6%
Liquidity (12M)

Physical Inventory Profile

Total Registered Units
56
Avg Unit Size
766 sqft
1BR
28.6%
2BR
28.6%
Studio
42.9%

Room Configuration

Unit TypeCountShare
Studio2442.9%
1BR1628.6%
2BR1628.6%

Price & Volume Trend

Unit Liquidity Matrix

⚠️ Ghost Units Detected

Compares physical inventory against actual 12M sales volume. A Demand Index near 1.0 indicates a perfectly balanced secondary market for that unit type.

Unit TypeInventory ShareSales Share (12M)Demand IndexStatus
Studio42.9%
24 units
0.0%
0 sold
🚫 GHOST UNIT
2BR28.6%
16 units
100.0%
2 sold
3.50⚠️ STAGNANT
1BR28.6%
16 units
0.0%
0 sold
🚫 GHOST UNIT
Investor Warning: This project contains “Ghost Units” — configurations that make up a large portion of the building but see near-zero secondary market trading. Reselling these specific unit types may take significantly longer than average.

Recent Transactions

DateAreaProjectRoomsPricePSFStatusOwnership
25 Aug 2025
AL SATWA2BRAED 1.86MAED 1,978/sqftOff-planFreehold
25 Aug 2025
AL SATWA2BRAED 1.85MAED 1,967/sqftOff-planFreehold
4 Jun 2025
AL SATWA1BRAED 1.64MAED 2,167/sqftOff-planFreehold
3 Jun 2025
AL SATWAStudioAED 1.03MAED 2,733/sqftOff-planFreehold
3 Jun 2025
AL SATWAStudioAED 1.03MAED 2,691/sqftOff-planFreehold
30 May 2025
AL SATWA2BRAED 2.27MAED 2,066/sqftOff-planFreehold
30 May 2025
AL SATWA1BRAED 1.51MAED 2,187/sqftOff-planFreehold
30 May 2025
AL SATWAStudioAED 1.09MAED 2,758/sqftOff-planFreehold
28 May 2025
AL SATWA2BRAED 1.97MAED 2,102/sqftOff-planFreehold
13 May 2025
AL SATWA1BRAED 1.48MAED 2,149/sqftOff-planFreehold
27 Dec 2023
AL SATWAAED 14.00MAED 1,123/sqftReadyFreehold
3 Aug 2017
AL SATWAAED 14.96MAED 1,200/sqftReadyFreehold